Customers and clients want todo business with a company that is trustworthy. When trust is at the core of a company, it is easy to recognize. People know they can rely on the character, ability and value provicec, and they feel valued in every interaction.

A dedication to high quality standards across the board shows that the company is committed to standing behind what ot does and delievering the calie it promises. Companies that regularly put out shoddy work or provide inconsistent service are telling customers and would-be customers that they rally don’t care about them.

As Deloitte notes, “Stakeholders tiday are taking an intense look at organizations’ impact on society, and their expecyayions for good corporate citizenship are rising.” It’s not just customers who care. Employees are increasing looking to work for companies that contribute positively to society. There’s even evidence of a direct correlation between CSR index rangking and profitability.